Market Segmentation
-breaking the market down
-putting things where your audience will see them
-has to be measurable, accessible, substantial and meaningful
-define product offering clearly
We discussed how every design we do has to have reasoning behind it and that we need to be able to answer any questions about why we did something in a particular way; 'because your market want to see it this way.'
Market Reports
-Mintel
-GMDB
-Keynote Reports
-FAME (aimed at accountants)
-make sure to look at turnover and not just profit
-Newspapers ProQuest
-Company websites (must list turnover etc.)
Brad insight - magazine
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