Business Lecture 2

In todays lecture we looked further in to the business and marketing side of graphics. I learnt how important it is to understand what is happening around us in the news, especially in different markets. Being able to assess the situation you are in and ask questions before beginning a design is crucial. Although unintentional, quite often the client you are working with may not give you all the information you need, therefore to help you do the best work and meet the clients need you will need to ask questions. However, it's important to remember that the client does not know everything that is why they are employing your expertise.

Boston Consulting Group Matrix BCG
cash cows - milk them for all their worth

PEST analysis

• Political
• Economic
• Social
• Technological

Before beginning a design you need to check your product will work for each of these different aspects, if one of these things doesn't work the product cannot exist in the market. You should consider the future aswell as every product has a life cycle, will it still work in 5 or 10 years time?

SWOT analysis

• Strengths        (internal)
• Weaknesses    (internal)
• Opportunities (external)
• Threats           (external)

Most of the time you can only deal with the external side.

Remember to involve everyone, resolve problems quickly and ensure effective communication.