Behaviour: the way in which a person behaves in response to a particular situation or stimulus.
Designers need to understand the context and thoughts of their audiences in order to illustrate a problem and then relate this problem to their solution.
Many things affect out ability to make decisions; e.g.
- personal
- political
- psychological
- informational
- social
- cultural
manipulation, propaganda..
'The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country...we are governed, our minds are moulded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organised. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.'
-Edward Bernays 'the father of public relations'
Touchpoint: any encounter where customers and business engage to exchange information, provide service, or handle transactions.
Manipulation and deception shouldn't be the intention when designing a campaign message or story but you must consider who you are designing for an how they might interpret it.
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