'An idea that is not dangerous is unworthy of being called an idea at all.'
-Oscar Wildenovelty is not always something new.
creativity: 'the capacity for creative thought is the rule rather than the exception in human cognitive functioning.'
-Thomas Ward (psychologist)
- preparation
- incubation
- illumination
- verification
organising information:
- location
- alphabetical
- time
- category
- hierarchy
consumerism: ideology, desire, advertising, social control
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