Indesign Interactive PDF Booklet

In this workshop we had to attempt to recreate one of the album covers we were given, i chose this one as i like the bold look and i thought it would be fairly quick to recreate. We learnt how to use colour swatches which was really helpful and we then had to make our documents interactive using the buttons and forms tab.

Seminar; The Hollywood Formula

This lecture was about the Hollywood Formula created by Marten Jonmark. 

The idea of this formula is that you need to have structure in order for your 'story' to work. 

beginning - set the story, character and setting; needs to set the scene and hook the audience

middle - action, confrontation and central theme

end - conclusion/resolution; needs to leave audience feeling satisfied

Lecture: Narrative

'A whole is that which has a beginning, a middle and an end.'  
-Aristotle

• utilisation of narrative design
• Freytags pyramid: setup, confrontation, resolution (structure)
• exposition
• narrative: description of story

designers: illustrate/demonstrate solution to a problem

story based messaging

• appeal to an emotional need
• connect
• tune message to audience

'The audience does not need to tune themselves to you - you need to tune your message to them.'
- Nancy Duarte

Toms: giving company - one for one

• imagery
• tone of voice

Massimo Vignelli - Graphic Designer

-only used 4 typefaces in his life

Workshop: AFX Character Animation

Character Animation from Jennie Chinn on Vimeo.

Seminar: Style

style: a distinctive appearance, typically determined by the principles according to which something is designed. i.e. how you work

Dr Cornel West - his style is a fusion of many other styles
-hard to define style

Henry Miller - style for Miller is a fluid motion

'style is the mirror of an artist's sensibility - more so than the content of his work'
-Truman Capote 

style or content (completely separate)
-you can never act outside a style

Marcel Breuer (chair design) 1920
believed in 'purposeful construction of logical designed objects'
'styleless' 'logical problem solving'
he designs by redaction (removing all 'fluff')
manifestation and consideration of significances, rather than problem solving

antipathy - strong dislike

there can be no acting outside of style
for example; style is a container with things in them.
philosophical enquiry
-talking concepts and using them to drive enquiries
styles work on intensities - fade in and out
fusions and mutations.